ZipX’s social reach was low. The brand was cold, corporate and lacked the lustre needed to shine through the noisy world of social media.
Trinidad’s online shopping market was mainly millennials who are resistant to advertising and consumed memes, so we created four unique characters to build a bridge between the brand and the island’s online shoppers and created a consumer engaging narrative in which both the brand and the consumers grew. Each character was developed to connect with each of the four main types of shoppers.
Below you will find the character profiles, social media designs and social proof of how the content worked organically.