Carib Brewery Limited the last brewery to call Trinidad and Tobago home. They brew and distribute nearly all of the largest beers sold on the island.
STAG Beer and Carib Light are two of the leading beers brewed in Trinidad. When their major competitor, Coors Light, entered the market and started taking market share as well as social clout, they needed a change of strategy.
For both brands, we developed a strong personality base and started by creating engagement campaigns that connected with their relevant target markets. We built the brands much larger than we anticipated, and successfully had a significant impact on sales.