If a stranger walks up to you in the street and asks you to buy a watch at half the retail price from them, would you?

Probably not.

If a long time friend of yours approaches you, while you’re gift shopping, on the street outside of their shop and asks you to buy a watch on sale at half the retail price, as it will guarantee they get their bonus before Christmas so they can buy their kid their Santa wish list gift and it would make a great gift for your nephew who is visiting from abroad, would you buy it then?

You’re definitely more likely to.

Why? Identity.

This person is someone you know, so you trust them, unlike the stranger. They have told you their story, and because of this, you are more likely to resonate with them, and therefore, more likely to purchase, unlike the stranger without an identity or story.

Your brand story works exactly like this.

If you are a stranger to your audience, why should they buy from you? Do they trust you?

How much are you spending in advertising to convince them?

Are you trying to force feed your products or services with brute force ads and content?

But what if you told your brand story, and you became a trusted brand to your audience?

Imagine how much money you’d save in advertising costs…

But the biggest gain in branding? Turning your audience into an infinite money machine.

Picture your customers turning into loyal advocates and ambassadors who share your brand message, like an army of micro-influencers at your disposal.

That’s what happens when you TILT your brand.

TILT Creative is a London based brand agency specialising in strategic brand positioning, using the successful methodologies of Désiré, The Brand Maverick.

Our clients benefit from continuous research in the global brand and business worlds, ensuring that their brands are future-proofed. People change as they adopt technology in different ways, and our clients are always at the forefront of those changes, years ahead of their competition.