As a startup, Vicksol needed a brand identity that represented what the company did, whilst fulfilling the client’s desire for cubes.
The concept with this brand identity was to find a synergy between chemicals and solutions, whilst working within the design constraints of a cube. This sparked the idea to create a maze, with the solution (their product) portrayed as the way out of the maze (problem).
Here is the brand identity:
As a part of the brand identity project, we developed some key marketing stationary like business cards, letterhead and envelope designs. Since they were a product based company, we designed three labels for their bottles. Here are the designs: