Désiré had been writing for a diverse audience for more than ten years, spanning across topics including business, marketing, and life experiences. As she matured creatively, her then IslandGeek brand needed something more inclusive, professional and impactful.
Since Désiré was not only a writer but also included her painting works on her website, we decided to make the brand more personal and give it a unique flare. What’s more unique than a signature? The motion of the logo reflects her journey as a writer and the wispiness adds a subtle, elegant flare, while the negative space gives way to the infinity symbol which reflects the infinite avenues she has as a writer.
The website was designed, built and managed by TILT Creative, which you can view 👉🏼 here.
We also created some social media content which included quotes for her Instagram account.