This blog was commissioned by Click4Assistance ↗️

Marketing is one of the most important departments of your business. It can make or break your business altogether, rendering it successful if well executed, or a failure if not. Interestingly enough, not a lot of businesses pay enough attention to marketing, and only a small percentage of those that do, understand it well enough to place it as a priority, particularly in a declining or unstable economy. So how can a business take advantage of and improve marketing in a pandemic? 

Take to the digital airwaves 

Believe it or not, the social media airwaves are no more jammed than they used to be pre-pandemic. While everyone is arguably online more often and spending more time online, commercial social media posts have somewhat declined, giving your business the advantage you might need to organically rise after posting something relatable and real. If you are going to publish on social media, the only way to do it successfully is to be authentic. 

Write a blog 

Now that business workflows have changed for every non-essential organisation in the UK, it might be time for you to start publishing a blog and building that much needed SEO and content library that you have been meaning to get done for years. Blogs help in many ways and they are added value to your business’s website and a reason for people to keep coming back, so better get writing! 

Revamp your approach 

It might sound ludicrous but looking at your entire approach from a bird’s eye view might be beneficial. Take the time to really look at how your business is being marketed, what channels you are using and why. Ask yourself the simple questions, such as where are your customers spending most of their time, or where would your business’s content be most valuable? Marketing is not just about writing a blog or posting on social media; it is a lot more involved than that, but you have to take the time to explore and exploit every possible angle to push your business to the next level. 

Deploy an automated live chat for your website 

If your business has a website, then you should be thinking of deploying a live chat for your website. The power of live chat software is vast, but it makes customer service much more efficient and productive, which is what everyone wants for their customer service. Imagine having everything in one place for your customer service; wouldn’t that be great? Now imagine having an AI chatbot do the responding for you, so that no matter what day or time it is, your customers will always have someone to respond to them, even when you are asleep. The best thing about this, is that your customer service agents no longer have to answer the basic questions such as office hours, locations, or even basic questions and greetings, so they can focus on the in-depth customer queries, while the AI chatbots manage the basic communication. 

Who is Click4Assistance? 

For over 15 years, Click4Assistance has been the market leader in customer service communication technology, supporting businesses just like yours. Built remote working ready, Click4Assistance boasts a fully customisable dashboard, giving your customer service agents seamless access remotely to everything they need to get the job done: live chat, video chat, direct messages, artificial intelligence, Click2Call and even your own CRM integrated. Secured with 256-bit encryption for data in transit, your live conversations are as secure as a payment page, no matter where they access the dashboard from, and with zero transatlantic data transfers, your data is stored and protected in the UK under EU/UK data protection regulations. 

If you’re interested in deploying Click4Assistance, the UK’s premier GDPR compliant live chat software solution, to increase your business’ productivity for 2021, give us a call on 0845 123 5871 or send an email to [email protected] and one of our experts will be with you right away. Not ready to reach out yet? Discover how it works, try a demo, or better yet, try Click4Assistance completely free for 21 days