This blog was commissioned by Click4Assistance ↗️

Customer service is one of the most important areas of a business, as it is the most customer facing area of any successful operation. The customer care before and after a sale can make or break a customer relationship, and that relationship if nurtured, can turn into an ambassadorship that screams your praises to the masses of their social media networks. Is it time to take a thorough look at your customer service? 

Map out your customer service experience 

Take the time to experience your business and navigate your service from a customer’s perspective. Put yourself in your own customer’s shoes. Are you happy with your existing level of service? Are your customer service agents courteous, knowledgeable and helpful? Is the experience clear and without any obstructions? Is it easy to reach a customer service agent? What is your waiting time to receive a reply to a customer issue? Is your business effectively using every possible customer service communication channel available? If your customer service experience is not exemplary, then you need to get back to the drawing board. The better your customer service is, before and after a sale, the more loyal your customers will be. This will increase the likelihood of your customers recommending your business to their peers, as no one recommends a business that left a sour taste in their mouth. Ensure that your customers can reach your customer service agents easily, and they are able to respond quickly and efficiently. 

Add convenience and productivity with live chat software

Once you have audited your customer service experience, it’s time to look at your software solutions. If your business has a website, then you should also have a live chat for your website, since that is the easiest way to ensure that any pre-sales questions can be easily asked and answered, and your customers can be engaged, since every 1 in 4 customers who engage in live chat convert into a sale. More engagement means more revenue generated for your business, and that is always a good thing. 

Engage immediately with a chatbot 

With the proliferation of social media and instant messaging through mobile technology, customers have become used to immediate responses, regardless of the time or day. We live in a 24 hour world, so your customer service should be roughly the same, however hiring a team to always be online is not cost effective. This is where your business will benefit from a chatbot. Click4Assistance’s Artie and Coni are always online and available to speak with any of your customers, no matter what day or time it is, and they are able to speak with an unlimited number of website visitors simultaneously, making them incredibly efficient. They will be able to greet every single website visitor, answer basic questions, help with website navigation and more, all without human intervention, giving your customer service agents the time to focus on more in-depth and complex customer queries. Imagine your business could be online and responsive, 24/7, and be cost effective! With Click4Assistance’s live chat software, it really is that easy. 

About Click4Assistance 

Click4Assistance, the UK’s leading live chat software provider, has been supporting businesses like yours for over 15 years. With live chat, video chat, direct messages, Click2Call, artificial intelligence chatbots, and even your own CRM integrated, all accessible remotely, it’s no wonder Click4Assistance became the premier choice for UK businesses. Your customer service will be revolutionised with just one simple switch. If you’re interested in deploying Click4Assistance, the UK’s premier GDPR compliant live chat software solution, to increase your business’ productivity for 2021, give us a call on 0845 123 5871 or send an email to [email protected] and one of our experts will be with you right away. Not ready to reach out yet? Discover how it works, try a demo, or better yet, try Click4Assistance completely free for 21 days