TILT believes that marketing needs a change of perspective, a sort of ’tilting’ per say. Consumer behaviour has evolved but marketers’ practices haven’t. Many marketers are still solely doing what worked in the past, rather than investigating what their target market is actually doing and realigning their strategies to reflect that.
In today’s promiscuous market, you have to know how a consumer thinks, behaves and where they are placing their attention. What worked ten years ago, or even five years ago, won’t necessarily work today or tomorrow. Consumers have become advertising resistant, valuing brands that they can learn from, engage and grow with, over brands that behave like sleazy salesmen shoving products and services in faces and expecting it to work.
Technology’s influence on consumers’ attention is fascinating to us. Remember when MySpace was a thing? What about Vine? Or Musical.ly? Every marketing medium has an expiration date, and soon enough, consumers will move on to the next big thing. And with that, their core attention moves away from where you’re spending your money and effort; most times without you noticing. That’s where we come in…
TILT’s process and core philosophy is what makes us different, and that’s driven by the founder, Désiré, and her insatiable thirst for understanding consumer behaviour. Her style isn’t just about looking at the competition and out-doing them; it’s about connecting the brand with the consumer and strengthening that relationship. It doesn’t matter where that consumer is, or how resistant they are; as long as their attention can be caught in a moment, they can be engaged with the right balance of content and value.
Don’t take our word for it though; the proof is in the pudding. We completely turn around brand engagement, build brand equity and transform profit margins by recognising where consumers are placing their attention, developing content that will engage them, and then returning that engagement by sparking conversation threads.
It’s a lot of work, but we love the growth process for all the clients we have worked with. And in turn, clients have loved working with us (or at least they tell us that! 😂)
If you’re interested in tilting your marketing, feel free to contact us and we will let you know exactly what you need after a free marketing audit.